Running a successful baby boomer program takes time and patience. Prior to 2008, this population had the most disposable income. Now, many boomers are trying to recover and replenish their losses. Although they understand the value of good health and wellness, some may no longer be able to invest in themselves in this area.
This becomes a great opportunity for our industry and for trainers.
Because you don't have to spend time educating boomers about the importance of
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