Club Industry's Viral Fitness News highlights recent popular stories about the fitness industry circulating on social media. Do you have news to share with us? Send your news, tips or story ideas to [email protected]. You can also connect with us on Facebook, on Twitter @clubindustry and on LinkedIn.
Peter Stewart's efforts to stop recurrent charges to his credit card by Town Sports International's New York Sports Club was profiled by NJ.com earlier this month. Stewart's disputed charges dating back to summer 2015 were related to personal training and monthly membership charges. TSI refunded Stewart and said his credit card was removed from the New York Sports Club system to avoid any future charges.
Five Star Fitness in Desert Hot Springs, California, ran a newspaper advertisement offering $1 activation of membership at the facility for World Gym members. The problem? The ad falsely stated that the World Gym had closed, when in fact, the World Gym, which had been in operation for more than 10 years simply had changed owners. Five Star Fitness owner Suresh Shah said the ad was a mistake, and World Gym owner Andrew Levine is seeking a retraction, according to a CBS Local 2 report.
Pokémon Go met the fitness industry in London last week when British club chain Virgin Active launched its first Pokémon-themed workout – the Pokérun. The 5K run started at the Walbrook location and featured multiple PokéStops and Pokémon capture opportunities along the route, as well as outdoor interval bodyweight training during the run.
The CrossFit Games were criticized by title sponsor Reebok for awarding a Glock handgun to the winners of the competition, according to a USA Today report published before last weekend's event. Two Reebok CrossFit stores in New York City were overrun last Saturday with protestors upset over the handgun prize, according to the New York Daily News.
Dani Mathers, the Playboy Playmate who was banned by LA Fitness for taking a picture of a nude woman in the club's locker room and posting it to Snapchat, has hired Michael Jackson's lawyer to represent her, according to TMZ. The Los Angeles Police Department (LAPD) is working closely with LA Fitness to find the victim and present a criminal case, but the police need the victim's cooperation to move forward, according to TMZ, citing unnamed LAPD sources.
A fictional drama inspired by Arnold Schwarzenegger's days as a body builder on Venice Beach in California is coming to TV. The show, "Pump," is produced by Schwarzenneger, Emmett/Furla/Oasis CEOs Randall Emmett and George Furla and The Tannenbaum Company CEO Eric Tannenbaum. The group has closed a deal with CBS Television Studios for eight hour-long episodes, according to Deadline.