BFX Studio has arrived in Boston.
Town Sports International's boutique brand opened its first Boston location in the Back Bay at 699 Boylston Street last week.
The Boston club opened on schedule and is the third BFX Studio for TSI, which has studios already open in New York City's Financial District and the Chelsea section of Manhattan. The New York City-based company is planning to open a fourth BFX Studio on Manhattan's Upper East Side this fall.
BFX Studio Back Bay occupies a 10,000-square-foot space and contains three studios for its cross-training approach: indoor cycling, group exercise and personal training. Members will be able to use wearable, performance-based technology and other fitness tools that TSI bills as exclusive.
"BFX Studio Back Bay builds on what we are continuing to see as an evolution of boutique fitness where clients aren't given only one training option but the ability to choose and combine different modalities for a more dynamic and effective workout experience," Town Sports International President and CEO Dan Gallagher said in a statement.
BFX Studio is the latest boutique fitness brand to find a home in the Back Bay. SoulCycle plans to open its second Boston location at 500 Boylston Street in September.
Correction: An earlier version of this story incorrectly reported BFX Studio Back Bay's opening schedule. The BFX Studio in New York City on Manhattan's Upper East Side will open in the fall.