Boutique fitness brand Title Boxing Club International, Ann Arbor, Michigan, and Everlast, New York City, announced on Wednesday a partnership to develop an international fitness franchise.
The franchise, Everlast Fitness, will offer Everlast's boxing products in domestic Title Boxing Club locations. The brands also said they will join together to form an international relationship in Mexico with "aggressive expansion plans" to bring Everlast Fitness worldwide, according to a media release announcing the partnership.
The Everlast Fitness international franchise concept will offer members the same boxing and kickboxing Power Hour fitness classes as Title Boxing Club, and Everlast Fitness and Everlast products will be available for purchase by members inside domestic Title Boxing Clubs.
Elite Fitness Brands, Overland Park, Kansas, will serve as the holding company to both Title Boxing Club and Everlast Fitness. Elite Fitness Brands will take the boxing and kickboxing workout global with both brands, and the core management group will remain, according to the release.
“With Everlast’s capabilities in worldwide product distribution and Title Boxing Club's position as the number one fastest-growing franchise, the formation of Elite Fitness Brands presents mutual benefits to all parties, including our franchisees,” Title Boxing Club International CEO John Rotche said in a statement. “The addition of Everlast products sold in our domestic clubs gives franchisees additional revenue streams and an added benefit to offer members a choice in their fitness product selections, which continues to set us apart from the competition.”
Everlast's roots are in worldwide product manufacturing and distribution, and Elite Fitness Brands is helping Everlast use its brand name to get into franchising. Title Boxing Club will benefit from Everlast's brand recognition, product inventory and points of distribution, according to the release.
“We are the oldest brand in the world for the sport of boxing and have an extensive portfolio of world champion professional boxing and mixed martial arts athletes," Everlast CEO Neil Morton said in a statement. "Coupling our experience within the boxing space and extensive line of world-class products with Title Boxing Club’s proven business model, we believe this partnership puts both brands in the perfect position for long-term growth. As a 105-year-old company that was built on authenticity and individuality, Everlast prides itself on only working with premiere brands, and we are honored to partner with Title Boxing Club and its proven track record in both fitness and franchising.”
In 2015, Title Boxing Club was ranked the No. 1 fastest growing franchise by Inc. Magazine and landed at No. 250 on its 5000 list with reported revenue of $46.2 million. It has more than 150 locations open with 400 locations in development.
Franworth, a franchise management firm, counts Title Boxing Club as one of its brands along with spavia day spa, Sweetwaters Coffee and Tea, and Kalamata Greek Grill. Rotche is the CEO and a managing director of Franworth while David Barr is a managing director, Mike Skitzki is the chief operating officer, Alex Roberts is the chief development officer, and TITLE Boxing co-founder Tom Lyons and Rick Washburn are partners.
As part of a restructuring in June 2015, Rotche was promoted from Title Boxing president to CEO, Susan Boresow was hired as president and Roberts was added as chief development officer.