Three Components Contribute to a Satisfying Member Experience

Club owners must ask how their clubs can be a bigger part of members’ lives instead of how they can make members a part of their clubs. At minimum, three distinct but integrated layered components contribute to a complete and satisfying member experience: physical, emotional and spiritual, and social engagement.

Two fundamental shifts will affect our industry in the next few years. The first is consumer trends in purchasing goods and services. Purchases are no longer spontaneous one-and-done choices but rather a systematic search for a great experience. Consumers are looking for a trusted, long-term partner whom they can trust to have their best interest at heart. This does not mean a quick sale but rather a lifelong relationship that will bring true value to members’ lives.

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