These Seven Tips Will Give You More Mileage Out of Your Member Events

With some strategic planning and careful orchestration, live events can be high-yield performers in your overall member retention strategy.

Many of us readily recognize the positive relationship-building aspects of live events, yet we are often deterred by what seems to be a big investment of time and money for something that lasts only a few hours. But with some strategic planning and careful orchestration, live events can be high-yield performers in your overall member retention strategy.

The following seven tips can help you get the most out of your events:

Narrow your focus. While broad member

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