With just one year under its belt as a brand the boutique studio brand SPENGA has plans to expand through franchising throughout the Midwest Photo courtesy SPENGA

With just one year under its belt as a brand, the boutique studio brand SPENGA has plans to expand through franchising throughout the Midwest. (Photo courtesy SPENGA.)

SPENGA Begins Midwest Expansion in the Chicago Area

SPENGA, a boutique studio that combines group cycling, strength training and yoga into one workout, has signed franchise agreements in the Chicago area but plans to expand to other Midwest cities. 

SPENGA, Chicago, plans to expand in the Midwest starting with franchise agreements that would add 35 locations in the Chicago area in the next three years, the company announced. 

The boutique studio, founded in March 2015 by Amy King and Heather Ruff,  combines cardio, strength and flexibility in its workouts.

As part of the company's national growth initiative, SPENGA recently signed multi-unit franchise agreements with separate entrepreneurial teams to add 11 locations throughout the Chicago suburbs of Downers Grove, Naperville and Oak Park, Illinois. The first location is set to open in May in Downers Grove.

The brand expects five of these units to be in operation by the end this year. Currently, the franchise has one company location in Mokena, Illinois, and four units under various stages of development in the Chicago area.

"Since we began franchising SPENGA in November 2015, we've received tremendous interest from entrepreneurs on both a national and local scale wishing to help evolve the SPENGA brand," Scott Nichols, senior vice president, franchise development of SPENGA, said in a media release. "Given the positive feedback we've received surrounding our Mokena location, we're confident SPENGA will be well-received in the Downers Grove, Naperville and Oak Park communities."

Sara Bender will open the brand's national flagship studio in Oak Park. Her multi-unit agreement also includes four locations in the Cleveland area.

"SPENGA provides an effective, yet fun workout for both fitness enthusiasts and those just beginning their journey," Bender said in the release. "Every time you step into the studio, you are instantly energized by a dedicated staff member cheering you on for every ride, rep and revive. I look forward to seeing how members integrate into our like-minded community of individuals looking to make the most out of their work out and lives."

Outside of Chicago, SPENGA's primary focus for expansion is in other major markets across the Midwest, specifically Indianapolis, Kansas City, Minneapolis and St. Louis. To augment the brand's growth, SPENGA is seeking entrepreneurs to develop the franchise concept in the Midwest as well as Arizona, Colorado, Florida, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Texas and Virginia. In 2016 alone, the company expects to have 35 to 40 new franchise agreements signed, and 135 to 150 locations in various stages of development within the next three years.

Franchisees can expect an investment ranging from $263,050 to $577,600. SPENGA locations have flexible real-estate requirements in the 3,500 to 4,500 square foot range, according to the release.

SPENGA delivers cardiovascular, strength and flexibility training in every session through a combination of group cycle, strength training and yoga. With space dedicated to each element, each studio is complete with aromatherapy from essential oils and a DJ-inspired playlist. Personal trainers lead each session, beginning with 20 minutes of group cycle, followed by 20 minutes of strength training and finishing with 20 minutes of yoga. 

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