SoulCycle39s partnership with Target on the 10city tour comes as the company works to go public Photo by Getty ImagesAlli Harvey

SoulCycle's partnership with Target on the 10-city tour comes as the company works to go public. (Photo by Getty Images/Alli Harvey.)

SoulCycle Partners with Target for Free Classes in 10 Cities

SoulCycle is partnering with Target to offer free classes in 10 cities during January and February, and to offer workout gear in pop-up shops during the events. 

In partnership with Target, SoulCycle will offer special three-day weekend events—with complimentary 45-minute classes taught by certified SoulCycle instructors—in 10 cities across the country, Target announced Thursday.

The events will occur as follows:

Jan. 22–24: Washington, DC; Houston; Seattle

Jan. 29–31: Atlanta, Nashville, Denver

Feb. 5–7: Miami and Chicago

Feb. 12–14: Minneapolis and Los Angeles

Events are open to the public for six classes a day. Forty bikes will be available for each class. The classes will be held in a variety of venues, not within Target stores, according to Well+Good.

Each event will feature a pop-up shop featuring SoulCycle workout apparel and wellness products. For people in other cities, the workout gear from the pop-up shops is available on Target's website. Well+Good features some of the SoulCycle-branded products that it says will be in the pop-up shops.

"We know that wellness is top of mind for so many of our guests, especially at this time of year when people are looking for ways to reinvigorate their exercise routines” Jeff Jones, chief marketing officer at Target, said in a press release. "By partnering with a premier fitness brand like SoulCycle, we can offer a uniquely Target experience and help our guests start the new year off on a positive note."

SoulCycle filed papers with the Securities and Exchange Commission in July 2015 to move toward an initial public offering. 

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