Fewer men are practicing yoga and Pilates despite the increasing popularity of mindbody exercise Photo by Thinkstock

Fewer men are practicing yoga and Pilates despite the increasing popularity of mind-body exercise. Photo by Thinkstock.

Pilates, Yoga Companies Aim to Increase Low Percentage of Male Participation

Yoga and Pilates companies are trying to change how men perceive mind-body exercise by offering sports-specific conditioning programs and competitions.

Despite the steady growth of yoga and Pilates in the Unites States, fewer men are practicing these mind-body exercises. Some companies in the industry are aware of this trend and are trying to attract more men back into the studio.

Yoga and Pilates studios generate $7 billion in revenue each year, according to IBISWorld’s Pilates & Yoga Studios report. These studios are growing at an average annual rate of 7.7 percent despite a low participation rate from men.

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