New York Planet Fitness Franchisee Expands to California

PFNY LLC, Yonkers, NY, one of the fastest growing franchisees of Planet Fitness, has opened its first California club in Fountain Valley.

PFNY LLC, Yonkers, NY, one of the fastest growing franchisees of Planet Fitness, opened its first California club in Fountain Valley, the company announced last week.

PFNY began operating in Bronx, NY, in 2004 with three locations. It now has more than 45 Planet Fitness locations in the New York metro area. It opened its first California club under its affiliate, PF Cali LLC. Fountain Valley is south of Anaheim in Orange County.

"We are extremely excited to bring this model to Fountain Valley because just as it was an innovative and fresh model that filled a void when we brought it to the urban markets of New York, we think Fountain Valley needs a Planet Fitness the same way the Bronx did in 2004," PF Cali CEO Jeff Innocenti said in a release. "The impact we have had on communities in New York has been incredible, and there's so much possibility in a market like Fountain Valley due to the lack of affordable yet high-value fitness clubs."

PF Cali COO James Innocenti, who is the brother of Jeff, said the pre-sale opening had an overwhelmingly positive response because the 16,000-square-foot facility is unlike other facilities in the area. Its amenities include a spa area dedicated to massage, red light therapy, hydromassage and tanning facilities, as well as the more than 150 pieces of cardio and strength equipment, 

"We chose Fountain Valley specifically for our first club opening because it is a market that is ready for something other than an expensive, traditional fitness club," James said.

PFNY ranked No. 17 on the Club Industry Top 100 Clubs list in 2014 with 2013 revenue of $84.5 million.

Planet Fitness corporate ranked No. 7 on the list with $211 million in corporate club revenue and franchisee fee revenue. 

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