More Teens Striving for Muscles Creates New Programming Opportunities for Health Clubs

In the past, health club owners have typically focused their teen programs on sports-specific training, but to capitalize on revenue opportunities within the trend of teens pursuing muscles, the health club industry should focus on teens not interested in sports and those who are overweight, some exercise researchers say.  

Strength training often is marketed to adults and seniors in health clubs, but today's teenagers are in hot pursuit of stronger, buffer bodies, which may offer a new market for this type of programming within clubs.

All access premium subscription

Club Industry Premium Content

This content is for Club Industry Premium Subscribers.

You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $69. A premium subscription includes:



• Exclusive news, features and how-to columns

• Online education videos from our Master Class and Executive Insights series, featuring top consultants and fitness executives

• A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"



All of this, and more to come, for an annual cost of $69.

Current subscribers should log-in to access this content.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish