Strength training often is marketed to adults and seniors in health clubs, but today's teenagers are in hot pursuit of stronger, buffer bodies, which may offer a new market for this type of programming within clubs.
A report published in the November issue of Pediatrics found that 91 percent of boys and 81 percent of girls among the 2,793 middle and high school-aged children surveyed were exercising more to get a more toned body. Sixty-eight percent of boys and 62 percent of girls
All access premium subscription
Club Industry Premium Content
This content is for Club Industry Premium Subscribers.
You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $69. A premium subscription includes:
• Exclusive news, features and how-to columns
• Online education videos from our Master Class and Executive Insights series, featuring top consultants and fitness executives
• A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"
All of this, and more to come, for an annual cost of $69.
Current subscribers should log-in to access this content.