Good Design Increases Chances of Pleasant Experiences for Members

Design can help move the prospect to a new member, encourage the new member to become a regular, and ultimately provide the right environment to allow the easy transition from a regular to an enthusiast.

Studies on how experiences influence behavior have found that there is a far greater ratio of positive to negative experiences required to make people happy. As an example, successful marriages maintain a 5-to-1 ratio of pleasant feelings to unpleasant, whereas relationships with a 1-to-1 ratio have a far greater chance of ending in divorce.

Researching the effects of design on pleasure, it is believed that humans need three positive experiences to compensate for every bad one.

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