Gold's Gym, Dallas, is reaching out to truck and bus drivers across America in a new partnership with Rolling Strong, an organization that provides health and wellness services to trucking companies and their drivers. The partnership will deliver driver-designed, wellness tools and on-the-road fitness programs for professional truck and bus drivers, according to an announcement yesterday from both companies. Gold's Gym also will provide Rolling Strong members and their families with access to special Gold's Gym discounts.
In 2011, as part of a partnership between Rolling Strong and Snap Fitness, Chanhassen, MN, Snap Fitness opened two modular fitness centers at Pilot Flying J travel centers, the initial one in Dallas and a later one in Lebanon, TN. Rolling Strong members also could use any Snap Fitness location around the country. The partnership ended about a year later, says Bob Perry, president and founder of Rolling Strong.
"Snap decided after a year it was not a market for them," Perry says. "I'm pleased that Gold's sees the potential in welcoming this underserved population into their facilities. The strong Gold's brand connects with the professional driver."
Perry says that Rolling Strong will collaborate with Gold's on national fitness challenges for drivers across the United States.
"We are excited to partner with Rolling Strong as they continue to develop new programs and services that incentivize the industry that keeps our nation moving to get fit and healthy," Jennifer Ryan, director of corporate sales and wellness for Gold's Gym, said in the announcement. "With 50 years of experience in delivering life-changing results, Gold's Gym is excited to welcome Rolling Strong members into our clubs and provide tools to help them achieve their health and wellness goals."
The Gold's Gym partnership aims to not only improve the individual health of drivers on the road, but also overhaul the state of one of the nation's mostly sedentary industries as a whole. According to a study from the National Institute for Occupational Safety and Health, U.S. long-haul truck drivers are twice as likely to be obese as the general adult working population. More than 101 Gold's Gym locations throughout the United States have parking lots that can accommodate big rigs.
Earlier this month, Rolling Strong also announced a partnership with SpaFinder Wellness in which members of Rolling Strong can access wellness tips, advice and special values as well as receive a 10 percent discount on gift card purchases through SpaFinder Wellness 365. SpaFinder Wellness is a media and marketing company for the spa and wellness industry. Its Corporate Wellness 365 division offers incentive products and partnerships to foster wellness in the workplace.