Engaged Staff Members Use 'We' and Communicate a Team Feeling

Paying attention to the language staff members use when discussing your business can lead to higher sales and a more dedicated team.

When I work with a client and engage in conversations with staff, I listen to how many times a staff person uses the word “they” when referencing the organization where they are employed. Oftentimes, the word “they” is used in a negative sense, whether or not the staff person is aware of it.

As I take notes during these conversations, I write the word “they” followed by a blank. The purpose of this exercise is for me to make hash marks each ti

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