Since the emergence of the modern health club industry, club operators have defined their value proposition primarily using three variables: facilities, programs and price. This approach continues to dominate the club landscape, resulting in business models frequently defined by price and/or the amount and type of facilities offered. On the other hand, some club operators add service components that appeal to a more discerning consumer and generate a potentially higher pri
All access premium subscription
Club Industry Premium Content
This content is for Club Industry Premium Subscribers.
You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $69. A premium subscription includes:
• Exclusive news, features and how-to columns
• Online education videos from our Master Class and Executive Insights series, featuring top consultants and fitness executives
• A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"
All of this, and more to come, for an annual cost of $69.
Current subscribers should log-in to access this content.