Emotional Quality and Service Quality Are Important in All Health Clubs

The member value equation is actually defined by six components. Each exerts varying degrees of influence on members' perception of value, affects member expectations, their experience and the price they are willing to pay.

Since the emergence of the modern health club industry, club operators have defined their value proposition primarily using three variables: facilities, programs and price. This approach continues to dominate the club landscape, resulting in business models frequently defined by price and/or the amount and type of facilities offered. On the other hand, some club operators add service components that appeal to a more discerning consumer and generate a potentially higher pri

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