Emotional Quality and Service Quality Are Important in All Health Clubs

The member value equation is actually defined by six components. Each exerts varying degrees of influence on members' perception of value, affects member expectations, their experience and the price they are willing to pay.

Since the emergence of the modern health club industry, club operators have defined their value proposition primarily using three variables: facilities, programs and price. This approach continues to dominate the club landscape, resulting in business models frequently defined by price and/or the amount and type of facilities offered. On the other hand, some club operators add service components that appeal to a more discerning consumer and generate a potentially higher pri

All access premium subscription

Club Industry Premium Content

This content is for Club Industry Premium Subscribers.

You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $69. A premium subscription includes:

• Exclusive news, features and how-to columns

• Online education videos from our Master Class and Executive Insights series, featuring top consultants and fitness executives

• A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"

All of this, and more to come, for an annual cost of $69.

Current subscribers should log-in to access this content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.