Curves, Waco, TX, has teamed with Jenny Craig, Carlsbad, CA, to fund research into a cure for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease.
During February, Jenny Craig is encouraging members who are purchasing food to donate to ALS research; members and guests also may donate through www.als.net/jennycraig, in-center or online. Meanwhile, Curves is offering this month a $5 for 5 free workouts fundraiser card, as well as encouraging people to donate through www.als.net/curves.
Augie Nieto, who sits on the board of North Castle Partners (the parent company of Curves and Jenny Craig), has been living with the disease for more than 10 years. Jenny Craig’s vice president of operations, Lauren Witsenburg, lost her battle with ALS in 2013. Nieto also is chairman of the board of the ALS Therapy Development Institute and chief inspiration officer of Augie’s Quest.
“As a company, we’ve experienced the effects of this cruel disease personally,” Monty Sharma, CEO and president of Curves and Jenny Craig, said in a press release about the partnership. “We are honored to work with the ALS Therapy Development Institute to help fund research to find a cure and invite consumers to get involved through both Jenny Craig and Curves during the month of February.”
Steve Perrin, CEO and CSO of the ALS Therapy Development Institute, noted in the release: “The Curves and Jenny Craig campaigns will fund crucial research projects at the Institute, such as our precision medicine program, which empowers people living with ALS to be involved directly in the discovery and development of effective treatments and ultimately a cure.”
Augie’s Quest is a charity that has been embraced by the fitness industry. Nieto founded Life Fitness and is chairman of Octane Fitness. Augie's Quest hosts the Bash for Augie's Quest every March at the IHRSA conference. This year's Bash is March 13 in Los Angeles. Since 2006, Augie's Quest has raised more than $44 million for ALS research.