Clubs Can Learn Service, Sales From Active Aging Retirement Communities

Leaders of active aging retirement communities know that service sells, and they want to invest in creating a consistent depth of experience that allows them to get and keep more residents. The same approach can benefit your health club.

Recently, I added a new client group to my mix of clients: active aging retirement communities (AARC). This group’s mission is to create a high quality of life for those who want to age actively. I help my clients with sales, service and management training, but unlike the majority of the health and wellness industry, this group is not as interested in sales training. Instead, they are ravenous for service training for all staff. They want to create a deep culture of welcome, which w

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