Assess and Create Balance Between Sales and Service in Your Club

Satisfy members and staff at your facility by reevaluating your service policies and creating a better customer experience.

In part one of this article in March, I cited examples of some of my clients in active adult retirement communities (AARCs) who are not as interested in sales training as the health, fitness and wellness industry. But they are ravenous for service training for all staff (not simply front-line staff) that results in a differentiating experience.

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