Assess and Create Balance Between Sales and Service in Your Club

Satisfy members and staff at your facility by reevaluating your service policies and creating a better customer experience.

In part one of this article in March, I cited examples of some of my clients in active adult retirement communities (AARCs) who are not as interested in sales training as the health, fitness and wellness industry. But they are ravenous for service training for all staff (not simply front-line staff) that results in a differentiating experience.

All access premium subscription

Club Industry Premium Content

This content is for Club Industry Premium Subscribers.

You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $69. A premium subscription includes:

• Exclusive news, features and how-to columns

• Online education videos from our Master Class and Executive Insights series, featuring top consultants and fitness executives

• A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"

All of this, and more to come, for an annual cost of $69.

Current subscribers should log-in to access this content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.