Retain Clients by Turning Your Personal Trainers into Leaders

Instead of relying on gimmicks, retain clients by encouraging your personal trainers to become leaders.

When I began training clients more than 10 years ago, I immersed myself in discovering the best exercises and coolest new toys so I could wow my clients. I thought my clients kept coming back because I offered an innovative exercise-based training program with all the fancy bells and whistles new equipment could offer. I was so wrong, and here's why.

This approach has two major flaws. Eventually, every trainer will run out of conferences to attend, books to read and DVDs to watch,

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