How to Implement More Continuing Education to Retain Both Clients and Trainers

Personal trainers have a lot of options for employment, so keeping your trainers happy through monetary rewards, continuing education and a good work environment are important to keeping them from hopping to another club.

Managers say personal trainers are a dime a dozen, but as a club operator, you need to remember that so are fitness clubs, so your personal trainers have many places to choose from for their employment.

When meeting with a prospective member, employees typically outline their club's unique selling points, so they have more to negotiate with than price. The same principle applies when you hire personal trainers. Money will always be a point of contention in hiring trainers or

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