North Point Fitness is not only a club in Roswell GA it is a licensed personal training system that many clubs offer in their premium packages Photo courtesy of North Point Fitness

North Point Fitness is not only a club in Roswell, GA, it is a licensed personal training system that many clubs offer in their premium packages. Photo courtesy of North Point Fitness.

Is It Time to Unbundle Your Membership?

Clubs both domestically and abroad are offering more lower-cost base memberships and replacing lost revenue by focusing on personal training packages and premium offerings to boost their bottom lines.

For years, health clubs have offered single-price memberships where, for example, $49 per month gave members access to cardio and weight equipment, group exercise classes and the pool. Clubs both domestically and abroad, however, are offering more lower-cost base memberships and replacing lost revenue by focusing on personal training packages and premium offerings to boost their bottom lines

It is time for more American clubs to do this, says Rick Mayo, owner of North Point Fitness, R

Register to view the full article

Club Industry Freemium Content

This content is FREE to access as a registered user on ClubIndustry.com.


Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish