Some respondents for this story liked that the BBB has a rating system based on a fitness club39s history of customer service performance rather than one or two instances of complaints that stick out on social media Photo by Thinkstock

Some respondents for this story liked that the BBB has a rating system based on a fitness club's history of customer service performance rather than one or two instances of complaints that stick out on social media. Photo by Thinkstock.

Better Business Bureau Remains Relevant for Health Club Operators

Despite the growth of online review sites such as Yelp, some club operators say the Better Business Bureau is more impartial and has a more objective view of a company.

As United States industry goes, health clubs certainly see their fair share of disgruntled customers. At a time when venting frustrations to a worldwide audience takes no time at all on social media sites, do longstanding reputation handlers such as the Better Business Bureau (BBB) still matter to health club owners?

In a word, yes. Upper management and owners at clubs of all sizes say their BBB rating is still relevant even though many do not participate in the nonprofit's accred

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