Requiring your members to see a dietitian can help to increase retention and revenue Photo by Thinkstock

Requiring your members to see a dietitian can help to increase retention and revenue. (Photo by Thinkstock.)

Differentiate Your Health Club by Offering Nutrition Services to Members

Nutrition counseling can help members attain their fitness goals, leading to better retention for health club operators and differentiation from competitors who have yet to fill the nutrition needs many club members have.

Despite the role that nutrition plays in wellness and weight loss, the role that registered dietitians and nutritionists play in health clubs is small even though offering nutrition programs can differentiate health clubs from the competition.

At Virginia-based Jim White Fitness & Nutrition Studios, nutrition is a requirement for members who buy a personal training package.

"If my clients don't see a registered dietitian when they come in to train, we are shortchan

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