Requiring your members to see a dietitian can help to increase retention and revenue Photo by Thinkstock

Requiring your members to see a dietitian can help to increase retention and revenue. (Photo by Thinkstock.)

Differentiate Your Health Club by Offering Nutrition Services to Members

Nutrition counseling can help members attain their fitness goals, leading to better retention for health club operators and differentiation from competitors who have yet to fill the nutrition needs many club members have.

Despite the role that nutrition plays in wellness and weight loss, the role that registered dietitians and nutritionists play in health clubs is small even though offering nutrition programs can differentiate health clubs from the competition.

At Virginia-based Jim White Fitness & Nutrition Studios, nutrition is a requirement for members who buy a personal training package.

"If my clients don't see a registered dietitian when they come in to train, we are shortchan

Register to view the full article

Club Industry Freemium Content

This content is FREE to access as a registered user on ClubIndustry.com.


Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish