UFC Gym, Santa Ana, California, announced it has struck a partnership with TD Lifestyle PLC, London, to open more than 100 clubs throughout the United Kingdom and Ireland through 2028. This is the brand's largest-ever development partnership and marks its first step into European markets.
“We are thrilled to announce this exclusive partnership and expand UFC GYM’s global footprint throughout Europe,” UFC Gym President Adam Sedlack said in a media release. “This historic partnership serves as a milestone and an opportunity for both UFC and UFC GYM brands, as the U.K. and Ireland markets host a significant population of MMA fans and fitness enthusiasts. It’s an honor for UFC GYM to bring its revolutionary style of fitness to new regions and continually grow our Train Different philosophy.”
Since launching in 2009, UFC Gym has opened more than 150 clubs in the United States, Australia, Bahrain, Canada, Chile, Mexico, Oman, Philippines, Taiwan, Vietnam, the United Arab Emirates.
“We’ve been working for a couple years to bring UFC GYM to England, Scotland, Wales and all of Ireland,” TD Lifestyle Director Joe Long said in the release. “We’ve negotiated an unprecedented partnership to launch all three club formats, and our UFC GYM locations will be very different compared to anything currently being offered in the U.K. UFC GYM possess a versatile fitness platform while offering the highest caliber training facilities within an aspirational and high-energy environment.”
UFC Gym offers three club models–Signature, Core and Class–that feature a range of group and private mixed martial arts classes, as well as youth programming.
“UFC Gyms are an amazing way for individuals and families to work out and get in shape together,” former UFC middleweight champion Michael Bisping said in the release. “We have a lot of different training programs suitable for all ages, and we’re excited to finally bring our unique brand of fitness to the U.K. and Ireland.”
More information about the new U.K. and Ireland locations will be available online in coming weeks and months, according to the release.
In other news, UFC Gym recently partnered with Irish adventurer and television personality Edward "Bear" Grylls to offer skill-based survival training classes for the inaugural Bear Grylls Survival Challenge (BGSC), to be held in April in California.
UFC Gym ranked No. 12 on Club Industry Top 100 Health Clubs of 2017, with $126 million in 2016 revenue. This was an 18 percent uptick from 2015.