Quarterly franchise segment revenue grew 24.6 percent to $40 million, corporate segment revenue increased 8.7 percent to $26 million and equipment segment revenue increased 12.8 percent to $65.8 million.
Planet Fitness reported more than 1.7 million new club members in 2017, according to the earnings report.
In a call with analysts detailing the financials, Rondeau noted that in 2017 Planet Fitness spent $34 million on national marketing campaigns and high-profile partnership opportunities such as its sponsorship of the New Year's Eve celebration in Times Square. He estimated that franchisees spent approximately $100 million locally last year.
A January brand health study confirmed that brand and ad awareness levels are at their highest observed level to date, according to Rondeau.
"Planet Fitness continues to rank number one in aided and unaided brand awareness in the gym category," Rondeau said. "In addition, findings show that consideration for joining Planet Fitness’s is higher when people are aware of our Times Square and New Year’s Eve partnership up six percentage points year-over-year."
In January 2018, the company announced it has signed agreements to open another 1,000 clubs across the United States, half of which will open in the next three years.
Also in January, Connecticut-based Planet Fitness franchisee group ECP-PF Holdings purchased 10 additional clubs and announced plans to open 50 more locations.
Planet Fitness ranked seventh on Club Industry's Top 100 Health Clubs of 2017, with a 2016 reported revenue of $378.2 million. The company is the highest-ranking franchisor on the list.