No Business Like Show Business

CHICAGO-- One of the most sought-after —but elusive— elements of any trade show business (or any business for that matter) is the "buzz." It’s the electric feeling that a truly transcendent event is in progress: the exhibit floor comes alive with the crackle of commerce and the seminar rooms reverberate with dynamic new ideas delivered by leading minds in the field. Well, earlier month in Chicago, the buzz was in the air at Club Industry 2002 , which is run by Club Industry parent company Primedia Business Magazines and Media. From the keynote address by four-time Super Bowl winner and NFL Hall of Famer Lynn Swann, where nearly 500 attendees crammed the room to hear Swann, speaking in his new role as chairman of the President’s Council on Physical Fitness and Sports, to the more than 7000 attendees and exhibitors swarming the hall the aisles creating a vibrant flow of traffic in the nearly 900 booths of the 230 exhibitors—Club Industry 2002 was a success for the show staff and the industry as a whole.

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