Rodney Steven and Cliff Buchholz
Genesis Health Club owner Rodney Steven (left) has made another multi-club purchase, this time moving into Colorado with the purchase of the four Miramont Lifestyle Fitness facilities from Cliff Buchholz (right).

Genesis Health Clubs Expands into Colorado with Purchase of Miramont Lifestyle Fitness

Miramont Lifestyle Fitness founder Cliff Buchholz has sold his four clubs in Fort Collins, Colorado, to Genesis Health Clubs in a move that expands Genesis' brand west into a fifth state.

Genesis Health Clubs, Wichita, Kansas, has purchased Miramont Lifestyle Fitness, Fort Collins, Colorado, Genesis announced in a media release on Nov. 1. The purchase price was undisclosed.

With this purchase, Genesis Health Club has made its first move into Colorado. The company has 41 other clubs in Kansas, Missouri, Oklahoma and Nebraska.

Genesis now owns all of Miramont's clubs—including its three full-service health clubs under the Miramont Lifestyle Fitness name: Miramont North, Miramont South and Miramont Central. These clubs will be rebranded as Genesis Health Clubs – Miramont North, Central and South, respectively, according to a Genesis spokesperson. The purchase also includes REVE fitness, a boutique studio operated by Miramont Lifestyle Fitness. It will retain its current name for now.  

Genesis Health Clubs owner Rodney Steven II said that the Miramont clubs are a natural fit with his Genesis brand.

"Miramont Lifestyle Fitness does so many great things, and they are similar to our clubs in a lot of ways," Steven said. "Plus, we’ve wanted to expand into Colorado for some time. I’ve long admired the state’s dedication to health and fitness; we’re going to fit right in.”

Both brands have clubs with pools and tennis courts.

“It’s nice to be able to turn these clubs over to a like-minded individual," said Miramont owner Cliff Buchholz, who founded the company in 1979. "Between our love for fitness and entrepreneurial spirits, I know that my clubs are going to someone who shares the vision I’ve spent decades building. These clubs are who I am. I wouldn’t have it any other way.”

Steven said that he won't be making any sudden changes with no planned layoffs or major renovations.

“Often, we move in to clubs that need a lot of help and rehabilitation," Steven said. "In this case, we’re happy to be taking the keys to exceptionally well-run clubs. This is a tremendous opportunity to learn, while striving to meet and exceed the high standards the members expect.”

Buchholz will remain a member of the club, the Genesis spokesperson said.

“Cliff is an industry icon,” Steven said. “He and his team have spent over 40 years building a shining beacon of fitness in Fort Collins. He was one of the top 20 tennis players in the country, and he was one of the founders of the Lipton Open. What a legend. We are proud and humbled to have the opportunity to work hard to continue his legacy.”

The possibility of Genesis expanding further into Colorado is open.

“We’ll see what the future holds," Steven said in the release. "Right now, I’m just focused on running these clubs right. Of course, I won’t mind getting some workouts in these beautiful facilities while soaking in the mountain views in the meantime.”

Genesis has more than doubled its club count in the past few years, most notably with its purchase in June 2016 of all of 24 Hour Fitness' Midwest clubs (19 total).

Miramont was ranked No. 59 on Club Industry's 2017 Top 100 Clubs list with 2016 revenue of $13.55 million. The company was founded in 1979, and as of the end of 2016, it had 333 employees and 8,595 memberships. Its membership prices ranged from $75 per month for single memberships to $143 per month for household/family memberships.

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