Aktiv Solutions, Santa Monica, California, will launch its inaugural ambassadorship program in May, the company announced.
Centered around the functional fitness enthusiast, the multi-tiered program will give athletes and enthusiasts of all fitness levels the opportunity to join the Aktiv family. Those who are chosen will have access to a range of benefits, including complimentary product, team discounts, limited edition Team Gear and more. Ambassadors will be asked to spread the Aktiv lifestyle through their own fitness communities via client referrals, social media and event activations.
“Less than 17 percent of people in the U.S. have a gym membership,” said Bryan Green, founder and CEO of Aktiv. “Working out and staying healthy should be fun. Unfortunately, most people still don’t experience it that way. We want to use the Aktiv brand to elevate people who are motivational and view training as a joyful experience. This creates connection and most importantly inclusiveness for those that have yet to find their consistent path to activity.”
The application process will open March 22 at IHRSA in San Diego. Anyone interested can find out more at Aktiv’s booth (No. 335).
“It’s important to us that the people who represent the Aktiv brand are authentic and truly show the wide array of those that are getting and staying healthy regardless of their level of fitness,” Green said. “More than anything, we are excited to hear directly from our community about their experiences training within the functional training ecosystems we design.”