Gold39s Gym created a new advertising campaign this year that has been wellreceived by its franchisees according to the company Image courtesy of Gold39s Gym

Gold's Gym created a new advertising campaign this year that has been well-received by its franchisees, according to the company. Image courtesy of Gold's Gym.

Health Club Companies Make Push for Members Through Digital, Direct Advertising

Digital and direct advertising are vital to health club companies both during the recent January push and through the remainder of the year.

David Buzo was working out one day in early January, right in the heart of the New Year's advertising push by health club companies, when something on his iPhone caught his attention.

While using the Internet radio streaming service Pandora to listen to music on his iPhone, Buzo saw an advertisement for LA Fitness. Later, he saw another advertisement for

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