David Buzo was working out one day in early January, right in the heart of the New Year's advertising push by health club companies, when something on his iPhone caught his attention.
While using the Internet radio streaming service Pandora to listen to music on his iPhone, Buzo saw an advertisement for LA Fitness. Later, he saw another advertisement for
Register to view the full article
Club Industry Freemium Content
This content is FREE to access as a registered user on ClubIndustry.com.
Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business
Already a member? Log in.