Club operators should make sure their marketing includes a mix of channels including digital and print with a clear consistent message that follows the buying cycle of the industry Photo by Thinkstock

Club operators should make sure their marketing includes a mix of channels, including digital and print, with a clear, consistent message that follows the buying cycle of the industry. Photo by Thinkstock.

Avoid the Top Five Marketing Mistakes That Fitness Facility Owners Make

You need a well-organized marketing plan that can help you meet the goals of your business. But how do you know if your strategies are working?

An effective marketing campaign can mean the difference between a club that succeeds and one that fails. You need a well-organized plan that can help you meet the goals of your business. But how do you know if your strategies are working?

"[Owners] tend to make the same mistakes over and over because they don't realize they're making a mistake," says Bob Sisk, co-founder of Profit Partners LLC, a health club marketing company.

The following are the top five m

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