Traditional machines are evolving as functional training gains popularity Photo courtesy of Cybex

Traditional machines are evolving as functional training gains popularity. Photo courtesy of Cybex.

Traditional Equipment Manufacturers Keep Up with Functional Trends Using Technology, Research

Equipment manufacturers are incorporating technology and offering programming to stay relevant as functional training gains popularity.

Manufacturers of traditional strength and cardio equipment are using technology and research to innovate their products in the face of competition from functional workouts and boutique gyms.

Paul Juris, a kinesiologist and executive director of the Cybex Research Institute, the research arm of Cybex International, Medway, MA, says traditional machines must evolve to maintain relevance with the health club and its membership.

“It’s about guiding and packaging things

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