Manufacturers of traditional strength and cardio equipment are using technology and research to innovate their products in the face of competition from functional workouts and boutique gyms.
Paul Juris, a kinesiologist and executive director of the Cybex Research Institute, the research arm of Cybex International, Medway, MA, says traditional machines must evolve to maintain relevance with the health club and its membership.
“It’s about guiding and packaging things
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