Under Armour, Baltimore, Maryland, is the most preferred fitness app among women, according to a survey released this week from investment bank and asset management firm Piper Jaffray.
Under Armour's Connected Fitness platform includes UA Record, MapMyFitness, Endomondo and MyFitnessPal. Fitbit was second in the Piper Jaffray survey, according to TheStreet. The semi-annual survey of 1,050 women was conducted online.
The Connected Fitness platform reaches more than 150 million unique, registered users, according to Under Armour CEO Kevin Plank. At Under Armour's Investor Day Wednesday, Plank said 1.3 billion workouts have been logged this year, and the platform is growing by 100,000 users daily.
"We're incredibly confident for what that is going to do for us," Plank said. "What we can do with these insights (sleep, exercise, activity, nutrition, weight, how a person is feeling) is extraordinary."
At the Investor Day event, Plank spoke of how the Connected Fitness platform will help Under Armour get a single view of its consumer to create new products and improve existing products. He claimed the platform has the largest database of food ever recorded (6 billion articles of food logged in 2015).
"We believe with better information, it will help us make better business decisions," Plank said. "Most importantly – enriching people's lives. We have a very big belief for what this is going to mean for us."
Under Armour acquired Endomondo and MyFitnessPal this year. Endomondo was purchased for $85 million in January, and MyFitnessPal was purchased for $474 million in March. MapMyFitness was purchased for $150 million in 2013.
Endomondo is a personal training plan that progresses and adapts to a user's fitness level with abilities to track progress and log workouts. MyFitnessPal is a nutrition app that allows a user to track nutrition, calories and exercise. MapMyFitness tracks a user's run, ride, walk or hike. UA Record is a personalized platform that provides tailored instruction and information.