Netpulse Announces Acquisition of Club Apps

Netpulse, which secured $18.6 million worth of new funding last month, announced it has acquired the assets of mobile apps provider Club Apps, Lawrenceville, GA.

Netpulse, which secured $18.6 million worth of new funding last month, announced it has acquired the assets of mobile apps provider Club Apps, Lawrenceville, GA.

The San Francisco-based technology company said the acquisition will increase its portfolio by 700 clubs in the United States.

"Mobile has increasingly become the center of consumers' fitness experience and one of the main touch points with the club's brand," Bryan Arp, Netpulse co-founder and CEO, said in a statement. "This acquisition increases our platform reach and makes Netpulse the largest provider of club-branded mobile applications globally."

Kelly Sweeney, co-founder and former president of Club Apps, will join the Netpulse team as vice president of sales. Prior to launching Club Apps (formerly known as Perx Advantage) in 2011, Sweeney was vice president of sales and marketing at ABC Financial, Little Rock, AR.

"The product platform and the team Netpulse has built is absolutely amazing," Sweeney said in a statement. "I'm excited to be able to bring the Netpulse platform to our Club Apps clients and introduce new features and services. The enhanced mobile experience will help to further engage members and generate revenue."

The recent funding for Netpulse was led by Nokia Growth Partners, with participation from August Capital, Javelin Venture Partners, DFJ Frontier and Docomo Capital. As a result of the funding, John Gardner from Nokia Growth Partners joined the Netpulse board.

Netpulse-enabled products and mobile applications are in thousands of clubs in more than 30 countries, according to the company. Brands include Equinox, Crunch Fitness, Gold's Gym and Retro Fitness as well as universities, corporate fitness centers and YMCAs.

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