Motionsoft's Second Annual Technology Summit Attracts Over 100 IT Fitness Executives

More than 100 senior IT fitness industry executives attended the second annual Motionsoft Technology Summit Sept. 22-24 in Washington, DC, Motionsoft announced.

More than 100 senior IT fitness industry executives attended the second annual Motionsoft Technology Summit Sept. 22-24 in Washington, DC, Motionsoft announced.

"It was an honor to have some of the most influential leaders in our industry collaborate on critical technology issues," said Al Noshirvani, CEO, Motionsoft. "These robust dialogs will continue to surface critical solutions, information and tools to address common industry challenges in a rapidly changing technology space."

Attendees included IT professionals from Active Wellness, Vida Fitness, 24 Hour Fitness, Life Time Fitness, World Health, Snap Fitness, Sport & Health, Fitness Connection, Equinox, Crunch Fitness, MVP Sports Clubs, Gold's Gym SoCal, GoodLife Fitness, Retro Fitness, InShape Health Clubs, XSport Fitness, The Atlantic Club, Midtown Athletic Club, Work Out World, Maryland Athletic Club, Corporate Fitness Works, Planet Fitness, Town Sports International and more.

Panel presentations covered fitness technology innovations, retention best practices, predictive analytics, the convergence of healthcare, wellness and fitness, PCI compliance, digital and mobile marketing strategies, and advancements in mobile applications.

The Summit also included findings from The North American Retention Study delivered by Dr. Paul Bedford, principle, Retention Guru.

"It was impressive to see the intellect and buying power in the room," noted Andrew Kolman, director of product development - console technology, Johnson Health Tech. Co. Ltd.

Bill Besselman, vice president of integration and digital strategy at Under Armour Connected Fitness, delivered the keynote. Among other things, he shared that in a quickly changing world, partners and partnerships are going to be even more critical to success in the future, as they will allow people and businesses to explore more options at a higher pace so they can identify the best opportunity for them.

John Gengarella, CEO of Netpulse, said: "If there was a dominant theme that united the Technology Summit, it was mobile. It's abundantly clear to fitness industry executives that their digital strategy comes down to a rock solid mobile offering. Leveraging tight integrations with existing systems and other evolving technologies like wearables, clubs now have the data, insights, and communications channel to engage and influence the member journey as never before." 

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