BILT by Agassi and Reyes, Las Vegas, received the prestigious FIBO Innovation Award last week at the FIBO show in Cologne, Germany, for its Change of Direction (C.O.D) machine.
The machine was designed by the BILT owners, tennis champion Andre Agassi and his longtime trainer, Gil Reyes.
"The nomination was exciting. The award motivates us to move on our chosen path," Agassi said in a statement. "There are a number of different machines that target the individual elements, but no device is similar to the C.O.D. in its ability to do it all."
The C.O.D. won in the training equipment category, which emphasizes safety in training with heavy weights. FIBO said the C.O.D. met the requirement "to an outstanding degree." A spokesperson for the FIBO Innovation Award jury specified the dynamic mobility, motion management and the high degree of freedom allowed by the C.O.D. machine in performing the exercises.
Agassi was at the FIBO show in Germany demonstrating the various machines designed and developed for the BILT by Agassi and Reyes line, including the C.O.D., as the company made its European launch. Chip Zielke, president of global sales for BILT, accepted the FIBO Innovation Award on the company's behalf.
Agassi's wife, Steffi Graf, a native of Germany, was in her home country during the show tending to activities for her foundation, a BILT spokesperson said. Graf also is the co-founder of the Mrs. Sporty fitness club chain in Europe.
Last year, Cybex International, Medway, MA, won a FIBO Innovation Award for its patented progressive stabilization system, which is featured on Cybex's Bravo Press and Bravo Pull strength machines.