At Kor180 owner Maja Kermath allows users of ClassPass to take spots in a selective inventory of classes reserving spots in primetime classes for her members Photo by Ashley Love Photography

At Kor180, owner Maja Kermath allows users of ClassPass to take spots in a selective inventory of classes, reserving spots in primetime classes for her members. Photo by Ashley Love Photography.

How Fitness Facility Operators Are Cashing In on Programs Designed to Ditch Memberships

The pay-as-you-go consumer trend, particularly popular among Millennials, appears to be descending on the fitness industry, with companies such as ClassPass, Fit DayPass and fitmob partnering with operators to bring in consumers who can't commit to memberships. 

The pay-as-you-go consumer trend, particularly popular among Millennials, appears to be descending on the fitness industry, with boutique studios leading the way in this new world.

Companies such as ClassPass, Fit DayPass and fitmob are catering to workout enthusiasts who don't necessarily want to commit their time or money to one fitness facility. (In an ouch-worthy phrase to those in the traditional fitness facility industry, the upstart companies in this space tout their busine

Register to view the full article

Club Industry Freemium Content

This content is FREE to access as a registered user on ClubIndustry.com.


Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish