The pay-as-you-go consumer trend, particularly popular among Millennials, appears to be descending on the fitness industry, with boutique studios leading the way in this new world.
Companies such as ClassPass, Fit DayPass and fitmob are catering to workout enthusiasts who don't necessarily want to commit their time or money to one fitness facility. (In an ouch-worthy phrase to those in the traditional fitness facility industry, the upstart companies in this space tout their busine
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