No war was ever won without a sound strategy. That's why Club Industry East will feature a series of seminars that will provide you with tactics to overcome obesity.
Knowledge is power. Therefore, the more powerful your enemy, the more knowledge you need to defeat it.
In the case of our industry, we face a formidable opponent indeed: obesity. And statistics seem to indicate that we can expect a long, grueling battle. Obesity has a stranglehold on our country. Conservative estimates from the CDC indicate that approximately half of the U.S. population is either overweight or obese. And while nearly two-thirds of these people are trying to lose weight through physical activity, only one-third of that number is exercising 30 minutes a day for five or more days per week.
The lack of activity isn't necessarily a sign of laziness. Many people know they need to exercise for health, but not everyone knows how long they need to exercise, or how often. To win the war of weight management, people need the knowledge our industry can share.
At the same time, our industry needs to learn a few things about the nature of the enemy. Yes, many industry experts understand how exercise can combat obesity, but not everyone can run a profitable nutrition program, teach behavior change to overweight clients and implement weight-management services.
If you would like to learn more about the complex obesity issue, never fear. As an officer in the army opposed to obesity, you are entitled to certain perks. If you plan to attend Club Industry East in Boston this month, you'll have an opportunity to sharpen your skills.
As part of "The War on Obesity," Club Industry East will feature a series of seminars dedicated to weight management. Nutrition, wellness and marketing specialists will share their expertise, giving you the extra ammunition needed to help your members beat obesity.
To prepare you for the show, we've provided detailed explanations of "The War on Obesity" seminars, along with their dates, times and faculty.
Good luck, soldier. Keep up the fight.
Wednesday, June 21, 12 p.m. to 1:30 p.m. Session B8
Wednesday, June 21, 2 p.m. to 3:30 p.m. Session C8
Weight-Loss Success: A Proven System for Delivering Behavior and lifestyle Breakthroughs to Your Members, Parts 1 and 2
Faculty: Dorene Robinson, director of nutrition and health education, Beyond Fitness Division, Peak Performance
You hear a lot about behavior theories, but what difference does it make unless you know how to apply them? How are the new behaviors reinforced, shaped and solidified? Can behaviors be unlearned? Can "stages of change" be applied in clubs? These and other critical questions will be answered in this two-part session, an expansion of a highly acclaimed seminar at previous shows. You'll learn how to apply learning theory to support member weight loss, which, in turn, will translate into increased retention, referrals and sales for your facility. (Registrants must attend both parts of this program. CEUs will not be given unless you attend both parts.)
Wednesday, June 21, 2 p.m. to 3:30 p.m. Session C5
Wednesday, June 21, 4 p.m to 5:30 p.m. Session D5 The Weighting Game, Coaching Your Clients to Success, Parts 1 and 2
Faculty: Ronda Gates, president,Lifestyles by Ronda Gates, and a licensed pharmacist and author of several nutrition-related books
Successful and profitable weight-loss programs integrate nutrition education and fitness programming and supportive communication that combines coaching and motivation. In this two-part program, you'll obtain programming ideas, along with an opportunity to learn and practice the skills that blend these elements into customized experiences that can support your client's success. (Registrants must sign up for both parts of this program. CEUs will not be given unless you attend both parts.)
Thursday, June 22, 9 a.m. to 10:30 a.m. Session E8 Nutrition and Weight Management Update: Pills and Promises
Faculty: Ronda Gates, president, Lifestyles by Ronda Gates, and a licensed pharmacist and author of several nutrition-related books
New developments and emerging research hyped in the media about antioxidants, vitamins, mineral and herbal supplements for weight management, anti-aging, depression, sleep disorders and more raise questions, and create myths and misconceptions that are difficult for even the most experienced health-promotion professional to unravel. This session will provide an update about what's hot and what's not. You'll get the information you need to bring you up to date about the point-of-sale high profit margin that can seduce any health club owner.
Friday, June 23, 11 a.m. to 12:30 p.m. Session J3 Implementing a Weight-Management Program in Your Facility
Faculty: Laurie Cingle, wellness director, Maryland Athletic Club & Wellness Center
Recent studies show that weight management is the No. 1 reason why people join a club. Learn how to implement a weight-management program in your facility that encompasses an eating plan, exercise and education-all the ingredients necessary to change behavior.
Saturday, June 24, 9 a.m.-10:30 a.m. Session L4 How to Make Nutrition as Profitable as Personal Training
Faculty: Jim Smith, president, Peak Performance Discover proven ways to tap into the $40 billion nutrition market and help your members achieve greater results. See why over 90 percent of club nutrition programs fail and how you can avoid the pitfalls. Learn 13 ways to maximize your nutrition profits, important secrets to professional staffing, eight keys to effective sales and marketing, the role of dietary supplements and how to avoid the risks. Discover how nutrition programming can give you a strong competitive edge, help boost corporate sales and provide a new profit center.
Saturday, June 24, 11 a.m.-12:30 p.m. Session M1 How to Incorporate Weight Management, Heart Health and Lifestyle Programs Into Your Facility and Your Community
Faculty: Kathy Iorio, director, Hamot Wellness Center and Dr. R. Anthony Snow, medical director, Community Healthnet
Learn how your wellness program can be a key element in improving community health by expanding beyond your walls and developing innovative corporate, school-based and community partnerships. You'll also get some tips on effective marketing strategies, utilizing radio, newspapers and television. This session will equip you with the necessary tools and strategies to become a leading community resource in fitness and wellness programming.