To Strive To Seek To Find

From October 13 through 16, Club Industry's annual trade show will have attendees striving to seek and find out about the newest trends in the health club industry. Held at the McCormick Place in Chicago, the show will feature lectures and seminars, new products and the second annual Lifetime Achievement Award.

The keynote session on Oct. 14 at 11:30 a.m. will feature Lisa Ford, an authority on customer service and loyalty. Ford's speech will focus on retaining members and providing the best in customer service at a club. Ford has more than 20 years of experience in the field of customer service, and she gives more than 100 lectures a year to companies such as Kodak, Viacom and Verizon about customer service, leadership, team issues and change.

Directly after the keynote presentation, Fitness Business Pro magazine will posthumously award its second Lifetime Achievement Award to health club visionary and founder of Gold's Gym, Joe Gold, who passed away in early July. Mike Uretz, Gold's colleague and close associate, will accept the award for Gold and will reflect on the impact that Gold made to the industry.

After the award presentation, participants can check out the trade show floor, which features the newest fitness products on the market. More than 200 exhibitors will be there with products ranging from strength training and aerobic equipment to nutritional supplements, customer database software and spa equipment. Many of these vendors will offer show discounts on their products.

After a little shopping, you can acquire new knowledge at one of the show's seminars and discussions. A Fitness Summit will be held on Friday, Oct. 15. This free event, “Fattest to Fittest: How Communities Are Becoming Proactive About Exercise and Nutrition,” will feature speakers who are trying to change the exercise and diet habits of the people in their communities. The summit will focus on how to create outreach programs to improve civic health and fitness, and get your community off the Men's Health list of the country's fattest cities.

Two free special seminars are being offered. On Oct. 14 from 3:30 p.m. to 5 p.m., the Human Resource Store and ComedySportz will host the first seminar, “Dealing With Difficult People.” Back by popular demand, this seminar is an interactive workshop that uses improvisational skits to look at how to deal with even the most trying of customers. You will also get to build your own behavioral profile so you can see how others view you.

On Friday, Oct. 15 at 2 p.m., Melinda Minton, president of the Spa Association, will host the second free seminar, Spotlight on Spas. This seminar will look at the latest information from a new industry study on where spas are going and what current numbers look like.

In addition to these special seminars, there will be more than 125 other seminars in eight topic areas: Business & Financial Management; Executive Roundtables; People Management & Self Management; Personal Training; Programming, Wellness & Healthcare; Sales, Marketing & Promotion; Service & Member Retention; and Spa.

As in past years, you attendees attend early morning workout sessions beginning at 7 a.m. each day including a specialized floor Pilates program on Thursday and workouts on equipment in the exhibit hall on Friday and Saturday, And don't worry about eating breakfast before your workout or a post-workout fueling — continental breakfast will be served at the hall.

Attendees also can check out the Club Studio, an interactive demonstration area featuring 45-minute presentations scheduled for throughout the show. Presentations range from Pilates to martial arts to dance workouts. The Club Studio will also host the newest addition to the Club Industry show, the Club Studio Fitness Fashion Show on Friday, Oct. 15 at 2 p.m. Make sure to stop by and see the newest workout wear from Faremon, Blue Fish and many others.

If attending informative sessions, seeing the newest products available and networking with other facility owners and operators from around the country sounds good to you, sign up now for Club Industry 2004. It is an event you don't want to miss. Registration is still available on-site and online at www.clubindustryshow.com.

Welcome Reception, McCormick Place

Thursday, Oct. 14
7:00 a.m. - 7:45 a.m. Early Morning Pilates — Palmer House Hilton
8:00 a.m. - 5:30 p.m. Registration Open
8:30 a.m.- 10:00 a.m. E Sessions
9:00 a.m. - 5:00 p.m. All-Day Sessions (A-3, A-4)
10:15 a.m. - 11:30 a.m. F Sessions
11:30 a.m. - 12:30 p.m. Free Keynote Address:
Lisa Ford
Shaping the Customer Experience:
How Are You Going To Keep Them Coming Back When They
Don't Have to Be There At All?
Fitness Business Pro Lifetime Achievement Award Presentation
Joe Gold (Accepted by Mike Uretz, CEO/President World Gym
12:30 p.m. - 5:30 p.m. Exhibit Hours
2:00 p.m. - 4:00 p.m. G Sessions (Executive Roundtables)
3:30 p.m. - 5:00 p.m. Free Seminar
Dealing with Difficult People
ComedySportz and the Human Resource Store
Friday, October 15
7:00 a.m. - 5:30 p.m. Registration Open
7:00 a.m. - 9:00 a.m. Early Morning Workouts — Exhibit Hall
8:30 a.m.- 10:00 a.m. H Sessions
9:00 a.m. - 5:00 p.m. All Day Sessions/Seminars
10:15 a.m. - 11:30 p.m. J Sessions
11:30 a.m. - 5:30 p.m. Exhibits Open
11:30 a.m. - 12:30 p.m. Free Panel Discussion:
Fitness Summit Fattest to Fittest: How Communities Are Getting
Proactive About Nutrition And Exercise
Chairperson: Melissa Johnson,
Executive Director, President's Council On Physical Fitness & Sport
2:00 p.m.-3:00 p.m. Fitness Fashion Show-Club Studio Demo Area
2:00 p.m. - 4:00 p.m. K Sessions (Executive Roundtables)
2:00 p.m. - 3:00 p.m. Spotlight on Spas
Trend Report from The Spa Association
Melinda Minton, President, the Spa Association
Saturday, Oct. 16
7:00 a.m. - 3:00 p.m. Registration Open
7:00 a.m. - 9:00 a.m. Early Morning Workouts
9:00 a.m. - 10:30 a.m. L Sessions
11:00 a.m.-12:30 p.m. M Sessions
11:00 a.m. - 3:00 p.m. Exhibits Open

Don't Miss These Other Exhibit Hall Attractions:
Club Studio: Group Activity Demo Area
Club Industry Career Connection: Job opportunities

For Instant Registration:
Website: www.clubindustryshow.com
Fax: 508-759-4552 (Exhibits or Conference)
Phone: Call 800-927-5007 or 203-358-3751 (9:00 a.m. -500 p.m. EDT)
Group Sales Discounts: Call Mark Betz 203-358-3713

October 13-16, 2004,

Conference: October 13-15 • Exhibits October 14-16 McCormick Place (North Building) • Chicago, IL

Schedule of Events

Wednesday, October 13
Exhibit Hall Closed
8:00 a.m. - 5:00 p.m. Registration Open
9:00 a.m. - 5:00 p.m. All-Day Sessions (A-1, A-2)
Noon - 1:30 p.m. B Sessions
2:00 - 3:30 p.m. C Sessions
4:00 - 5:30 p.m. D Sessions
Noon - 5:30 p.m. Seminars
5:30 p.m. - 7:00 p.m. Welcome Reception, McCormick Place
Thursday, October 14
7:00 a.m. - 7:45 a.m. Early Morning Pilates - Palmer House Hilton
8:00 a.m. - 5:30 p.m. Registration Open
8:30 a.m.- 10:00 a.m. E Sessions
9:00 a.m. - 5:00 p.m. All-Day Sessions (A-3, A-4)
10:15 a.m. - 11:30 a.m. F Sessions
11:30 a.m. - 12:30 p.m.
Free Keynote Address:
Lisa Ford —
Shaping the Customer Experience: How Are You Going To Keep Them Coming Back When They Don't Have to Be There At All?
Club Industry Magazine Lifetime Achievement Award Presentation:
Joe Gold (Accepted by Mike Uretz, CEO/President World Gym)
12:30 p.m. - 5:30 p.m. Exhibit Hours
2:00 p.m. - 4:00 p.m. G Sessions
(Executive Roundtables)
3:30 p.m. - 5:00 p.m. Free Seminar:
Dealing with Difficult People, ComedySportz and the Human Resource Store
Friday, October 15
7:00 a.m. - 5:30 p.m. Registration Open
7:00 a.m. - 9:00 a.m. Early Morning Workouts — Exhibit Hall
8:30 a.m.- 10:00 a.m H Sessions
9:00 a.m. - 5:00 p.m. All Day Sessions Seminars
10:15 a.m. - 11:30 p.m.. J Sessions
11:30 a.m. - 5:30 p.m. Exhibits Open
11:30 a.m. - 12:30 p.m.
Free Panel Discussion:
Fitness Summit Fattest to Fittest How Communities Are Getting Proactive About Nutrition And Exercise
Chairperson: Melissa Johnson, Executive Director, President's Council On Physical Fitness & Sport
2:00 p.m.-3:00 p.m. Fitness Fashion Show- Club Studio Demo Area
2:00 p.m. - 4:00 p.m. K Sessions (Executive Roundtables)
2:00 p.m. - 3:00 p.m.
Spotlight on Spas:
Trend Report from The Spa Association Melinda Minton, President, the Spa Association
Saturday, October 16
7:00 a.m. - 3:00 p.m. Registration Open
7:00 a.m. - 9:00 a.m. Early Morning Workouts
9:00 a.m - 10:30 a.m. L Sessions
11:00 a.m.-12:30 p.m. M Sessions
11:00 a.m. - 3:00 p.m. Exhibits Open

Don't Miss These Other Exhibit Hall Attractions:

The Club Studio: Group Activity Demo Area and the Club Industry Career Connection: Job opportunities

For Instant Registration Web site: www.clubindustryshow.com Fax: 508-759-4552 (Exhibits or Conference) Phone: Call 800-927-5007 or 203-358-3751 (9:00 a.m. -500 p.m. EDT) Group Sales Discounts: Call Mark Betz 203-358-3713

EXHIBITOR LIST

Organization Booth #
2XL Corporation (Gym Wipes) 108
A.F.A.A. (Aerobics & Fitness Assoc. of America) 658
A-1 Textiles & Hospitality 772
Products ABC Financial Services Inc. 241
ActivTrax 1355
Adirondack Rubber Products, LLC 120
AdvoCare 100
AESON Flooring Systems, a div of Stage Step Inc. 1425
Affiliated Acceptance 439
AGM Group 1433
American College of Sports Medicine 1164
American Council on Exercise 102
American Specialty Health Networks 1070
American Weights & Measures 1170
ANSI 64
Aphelion 748

1100 Nasa Parkway
Houston, TX 77058
800-324-9800
281-333-9816
www.aphelion.net
[email protected] Aphelion, acknowledged as the industry — leading software and service provider, has raised the bar again with the release of its latest versions. Designated as the V4 desktop and I4 web version, both deliver incomparable solutions that support all aspects of club operation, from the check-in process to billing and collections. The system manages every area in a health club, including the front desk, sales office, managerial office, and exercise facilities. In addition to business analysis and remote reporting features it delivers member account management and online member access. Other features include automatic phone & email campaigns, join on-line and workout tracking. A variety of system configurations balance affordability with comprehensive, proven capabilities. And you're never left stranded with our 30-minute response guarantee.

Aqua Jogger 142
Aqua Massage International 1271
ASF International 1129

640 Plaza Drive
Suite 300
Denver, CO 80228
800-227-3859
303-980-8006
www.asfinternational.com
[email protected] ASF International is the premiere business support company for clubs of all sizes. With ASF's Smartlink program, clients are given a comprehensive network of programs designed to help them grow and profit through increased payment collections, marketing and software programs. Stop by the ASF booth for detailed information or visit www.asfinternational.com.

Aspen Information 865
Balanced Body 1335
Balazs 255
Ball Dynamics 563
Biodex Medical Systems 461
BioEx Systems Inc. 559
Biometrics Nutrition & Fitness 858
Blue Fish Activewear 670
Body Bar Systems 867
Body Cycle & Millenium Fitness Int'l 560
Body Masters 727
Body University 359
Body Wedge 1265
Bodyblade / Hymanson Inc. 354
Bodyguard Fitness 1155
Booking Plus 555
BroadcastVision 57

5126 Clareton Drive, Ste. 160
Agoura Hills, CA 91301
800-770-9770 toll free
818-879-9790 fax
[email protected]
www.broadcastvision.com BroadcastVision comes to Club Industry 2004 with three new personal viewing screens. Under the BroadcastVision brand, we have new 15 inch and 17 inch screens that boast a nearly 50 percent brighter picture with phenomenal color saturation. Our previous generation screens looked great, but these are even better! We have also added the Sharp Aquos series to our screen line up for those customers who prefer a consumer electronics name brand.

CardioVision 1407
Cateye Fitness Products / Source Distributors Inc. 859
Centaur Floor Systems 759
CheckFree 1255
Circuit Light 1411
Club Industry 261
Club Insider News 110
Club Resource Group 471
ClubLife Media 1441
Concept2 254
Conexion 564
Coral Springs Software 662
Core Pole Inc. 941
Core Spinal Fitness Network by MedX 1121
COSMED Srl 967
Creative Health Products 140
Critical Motion 570
CRS Products Int'l 763
CSI Software 433
CSSI 1158
CYBEX International Inc. 701
Digilock 571
Dinoflex Mfg. 665
DirecTV 765

2230 East Imperial Highway
El Segundo, CA 90245
888.854.7761
www.directv.com/business DIRECTV provides an incredible variety of programming for your health club or fitness center. Set your club apart from the competition by offering members crisp, clear, all digital-quality picture and sound while they work out. Shape up your club's entertainment with exclusive television and music programming packages from DIRECTV.

Dr. Smoothie Enterprises 654
Dynaflex International 1270
EFI Sports Medicine 1049

7755 Arjons Drive
San Diego, CA 92126
800-541-4900
858-764-0018
www.efisportsmedicine.com
[email protected] After more than a quarter century at the forefront of innovation in athletic training, physical therapy and home fitness, efi Sports Medicine has become the leading manufacturer of functional exercise equipment. To date efi products are in more than 14,000 clinics, schools, hospitals, athletic training centers, health clubs and 2.5 million homes worldwide.

Entre Prises Climbing Walls 260
EVERLAST Performance Flooring 1058
Fabiano Designs Int'l 454
Faremon 767
FERNO / EESI 249
Fitdv 870
Fitness Equipment Depot 1261
Fitness Insurance.com / Jewell Insurance Assoc. 1064
Fitness Learning Systems 1451
Fitness Management 866
Fitness Technologies 134
Fitness Wave 360
Fitter International 148

3050-2600 Portland Street SE
Calgary, AB T2G4M6 Canada
403-243-6830, 800-348-8371
Fax: 403-229-1230
[email protected]
www.fitter1.com Since 1985 Fitter International Inc. has promoted “balance and fitness for life,” a philosophy incorporating FUNctional products and educational resources to encourage people to include stability products in daily living, to improve agility at play and maintain mobility for life. Fitter is committed to Leading the World to Better Balance.

FitZone for Women 1413
Flex Fitness Inc. 931
FRC Marketing 363
Freemotion Fitness Inc. 1201

1096 Elkton Drive
Suite 600
Colorado Springs, CO 80907
877-363-8449
719-533-2944
www.freemotionfitness.com
[email protected] FreeMotion Fitness is committed to making products of unmatched quality and performance in the commercial industry today. We strive for excellence throughout the product's life as manufacturers of FreeMotion Selectorized and PlateLoaded equipment, NordicTrack® Commercial Cardio, EPIC Strength Selectorized and FreeWeights and distributors of Reebok® — Tomahawk® Indoor Cycling and Reebok® Professional Studio Products.

Fundamental Fitness Products 136
Futrex 660
Gerstung 1249
Global Trade Solutions Inc. 1066
Government Recreation & Fitness 1358
Hampton Fitness Products 321

1913 Portola Rd.
Ventura, CA 93003
805-339-9733
805-339-0401
www.hamptonfit.com
[email protected] Hampton believes that free weights are the foundation of any workout facility and that they should look the part with style, innovation and quality. Our new Ultra-Bell® combines best-of-breed features like chrome and rubber in an entirely original way, with a unique racking system that will earn as much attention as the dumbbells. Our popular Eclipse® dumbbell and barbell line has been reengineered with Snug-Grip®, a contoured, ergonomic rubber handle that supports the hand's natural curvature for a more comfortable grip. Hampton's tradition of innovation can be seen in its wide selection of plates, dumbbells, barbells and bars. Plus, Hampton is factory owned and operated, so quality and consistency are always guaranteed.

Healthcare International 130
Hollman Inc. 1059
Home Court Inc. 465
Human Kinetics 1263
Hydro Massage 565
I.F.P.A (International Fitness Professional Assoc) 1437
I.H.R.S.A. 450
Ideal Products Inc. 1427

P.O. Box 4090
Ontario, CA 91761
800-88-IDEAL
909-988-7263
idealockers.com
[email protected] Ideal Products, the worldwide market leader for over 20 years, of custom built, furniture quality wood and plastic laminate lockers. Leadership has been established by originating the most infamous Z-style locker and the creation of the, undeniably, most secure locking mechanism for lockers of this type on the market today.

In Touch 776
Intek Strength 539
International Sports Sciences Assoc. (ISSA) 965
International Tanning Equipment 959
Iron Grip Barbell 1135
Isagenix 1166
Island Oasis Frozen Beverage Co. 673
Ivanko Barbell Co. 549

P.O. Box 1470
San Pedro, CA 90733
310-514-1155
310-514-1363
www.ivankobarbell.com
[email protected] Ivanko Barbell Co. was founded in 1967 by Tom Lincir, president and CEO. As the leading provider of barbell and dumbbell products worldwide, Ivanko introduces more than 50 new products and design upgrades annually. The goal is to keep weight rooms looking and feeling constantly new and constantly updated, which attracts and keeps members excited and engaged.

J & R Technical Svcs. Inc. 106
K & K Insurance Group Inc. 862
Keiser Corporation 419
Kellion Corp 235
KI eSolutions 349
Kidzpace Interactive 1063
Kiefer Specialty Flooring 124
Kleen-Machine 470
Korr Medical Technologies 351
Legacy Lockers 1357
Life Fitness 901
Magnum Fitness Systems 919
Matrix Fitness Systems 1219
Members First 364
MET-Rx / Worldwide Sports Nutrition 649
M-F Athletics Company 964
MicroFit Inc. 448
National Academy of Sports Medicine 1201

26632 Agoura Rd.
Calabasas, CA 91302
800-460-NASM or 818-878-9203
www.nasm.org
Since 1987 the National Academy of Sports Medicine (NASM) has been the global leader in certification, continuing education, solutions and tools for health, fitness, sports-performance and sports-medicine professionals. Today NASM serves more than 100,000 members in 80 countries. In addition to its leading fitness-certification program Certified Personal Trainer (NASM-CPT), NASM also offers additional premier certifications for the Group Exercise Trainer (NASM-CGT) and the Performance Enhancement Specialist (NASM-PES). NASM offers advanced credentials, with more than 20 continuing-education courses in a variety of disciplines and myriad solutions including the Body Map assessment program, Fitness Education Partnerships and professional consulting.

National Council On Strength & Fitness 366
Natural Ovens Bakery Inc. 971
Newleaf Health & Fitness Products 455
Nicros Inc. 770
Northwest Rubber 871
Norvell/Body Invest 370
NSCA (represented by Allen Press Inc.) 1061
NSCA Certification Commission 248

3333 Landmark Circle
Lincoln, NE 68504
888-746-2378 or 402-476-6669
402-476-7141
www.nsca-cc.org
[email protected] The NSCA Certification Commission, which is the certifying agency for the National Strength and Conditioning Association, offers two nationally-accredited certifications. The Certified Strength and Conditioning Specialist® (CSCS®) credential for professionals who design and implement strength training and conditioning programs for athletes and the NSCA-Certified Personal Trainer (NSCA-CPT) credential for those who train active and sedentary clients in one-on-one situations.

Nustep 337
O'Connor-Incline Bench 970
Orthometrix Inc. 1360
OSCODA Plastics 561
Paramount Corporation 1101
Peak Performance 538
Personal Fitness Professionals Magazine 1366
Personal Training on the Net 155
PETRA Hygienic Systems 671
Pharmanex 065
Pilates Coach, The 1443
PLH Products Healthmate Sauna's 1367
Polar Electro 1149
Power Systems Inc. 449
Powerful Promotions 1359
PowerHouse Marketing 361
Powerhouse Pilates 1349
Precor Inc. 101
Promaxima Fit Youth 441
Pulse Fitness Systems 1448
RB Rubber 1415
RenoSys 1449
Retention Management 1353
Revenue Partners 265
REVGEAR Sports/FITGEAR Inc. 1354
RMT Fitness 149
Road Runners Upholstery 126
Sales Makers 458
SCIFIT 1138
Sebastian Custom Warm-Ups 973
Speed Queen 267
Sports & Fitness Insurance 1401
Sports Art America Inc. 860
Sports Display 1259
SPRI Products 937
StairGlider 953

5925 S 118th East Ave
Tulsa, OK 74146
800-716-4747
918-269-0451
918-307-0216
www.StairGlider.com
[email protected] StairGlider easily converts and transforms your stairclimber equipment into an elliptical exercise machine. StairGlider is your cost effective solution for, ”too many stairclimbers and not enough ellipticals." Transform your old stairclimber into a sleek new, smooth gliding elliptical exercise machine. For a fraction of the cost of a new elliptical machine.

Star Trac Unisen 519
Steam Sauna 766
STL International / Teeter Hang Ups 1356
Stott Pilates 225
Strength Systems USA 264
Strive Smart Strength 737
Susan K. Bailey Advertising 771
TechnoGym USA Corp. 749
The Nautilus Health & Fitness Group 501
The Stick / RPI of Atlanta 1371
Thermasol 1171
Thin & Healthy 138
TK Developers 764
TKO Sports Group Inc. 1419
Treeform Lockers 221
Troy Barbell & Fitness 664
True Fitness Technology 301
Tuff Stuff 1235
Twin Oaks Software Development 1160
Universal Nutrition 864
Versa Climber 540
VKF-Renzel USA 271
Vortex Fitness Equipment 371
Walk4Life Inc. 1071
WalkStyles Inc. 104
Woodway USA 131
X Vest Inc. 460
X-Wipes (Contec Inc.) 1403
Zoll Medical 1405
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