Calendar Kick-Off

Here we are again, soon looking at September 1st, and everyone in the health club industry knows that the programming calendar begins September 1. Yes, it gives you the opportunity of another “new beginning.” Kids go back to school and adults get back to the routine following a summer of fun in the sun. Moms look forward to taking some time for themselves and men schedule their workouts to meet with business associates — or escape from them. People make exercise commitments in the fall much like they do in January with New Year's resolutions. Take advantage of this time and create a program that puts people together to ensure participation, fun, and retention, while generating lots of new business too!

THE FOUR FOCUS GROUPS

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