CHICAGO — While many clubs have trouble promoting their juice bars within their clubs Bally's is taking its to the retail world. Marshall Field's State Street store recently introduced three new options for those times when guests want a refreshing beverage and a quick bite to eat. Bally Total Fitness is opening a retail store and juice bar on the lower level and the Crunch Fitness Juice Bar is located on the fourth floor next to the women's shoe department. Coca-Cola will also be opening a shop on the main floor at State Street, adjacent to the new Yahoo! store and other new merchandise offerings.
“We know that our guests find themselves at the store in the middle of their ‘to do’ list, needing a quick break or bite to eat,” said Ralph Hughes, Marshall Field's regional director. “We're responding to their need with creative solutions while delivering unique experiences that carry through every aspect of their visit to Marshall Field's. These new brands will add great excitement to our food and beverage offerings.”
The 1,048-square-foot Bally shop will be an interactive, multifunctional space offering health-focused products to Marshall Field's hard-shopping guests, the department store said. Bally smoothies and shakes; a full line of Bally-branded nutritional supplements; and Bally-branded home exercise equipment, fitness apparel and accessories will be available to shoppers. Computer monitors will also enable store visitors to surf the Bally's Web site while enjoying their refreshments at the juice bar, the company said.
“Whether from Chicago or other metropolitan areas, Bally and Crunch are an integral part of many health-conscious Americans' lives,” said Paul Toback, chairman and CEO, Bally Total Fitness. “We were pleased to expand our brand into Marshall Field's, which is recognized around the world for its retail leadership.”
The Bally-owned Crunch Fitness brand will have a 553-square-foot, full-service juice bar in the store — the first freestanding Crunch retail store of its kind. Guests can also purchase Crunch-branded fitness apparel and accessories including Crunch's line of chart-topping exercise videos.
“Because so many of our guests belong to Bally and Crunch Fitness and integrate exercise into their daily lives, we believe the Bally's presence will be warmly received,” said Hughes. “These three concepts offer our guests a unique option among our on-the-go food and beverage selections. If there isn't time for a full meal, a smoothie can easily fill the need for lunch or a healthy snack.”