Life Fitness Announces SI Line as Distributor Partner in Italy

This press release was provided by Life Fitness. The Club Industry editorial staff was not involved in the creation of this content.

Life Fitness, the global leader in fitness equipment manufacturing, today announced the signing of SI LINE as its distributor in Italy, effective July 1, 2014. This strategic partnership will provide Life Fitness customers in Italy with superior support through a strong local infrastructure, knowledgeable sales team and a dedicated service organization.

“The expansion of our distributor business to Italy will offer existing and prospective customers with robust in-market support,” said Frank van de Ven, Vice President, Life Fitness International. “We’re committed to the Italian market and partnering with this trusted distributor allows us to continue to provide the superior products and service that are synonymous with the Life Fitness name.”

SI LINE has distributed bowling equipment in Italy for Brunswick Bowling & Billiards, a Life Fitness sister company, since 1985.  Partnering with trusted Brunswick distributors has proven successful for Life Fitness across the globe, as is evident through strong partners in Russia and France.

“Partnering with Life Fitness is a logical next step for SI LINE and will capitalize on our expertise both in the Italian market and in the leisure category,” said Gaspare Piunti, CEO of SI LINE.

Life Fitness operates in more than 120 countries worldwide, through more than 80 distributor partnerships. SI LINE will be the exclusive distributor of Life Fitness in Italy, providing both Life Fitness and Hammer Strength products.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Rosemont, Illinois, Life Fitness is a division of Brunswick Corporation (NYSE: BC).


SI LINE, founded by CEO Gaspare Piunti in 1985, has been distributing Brunswick Bowling & Billiards Products in Italy for more than 25 years. In 2000, SI LINE was named exclusive distributor for Brunswick Bowling & Billiards in Slovenia, followed by Tunisia, Croatia, Algeria and Libya. By servicing over 300 bowling centers in its territory, SI LINE is a solid company with an excellent organization providing the best possible service and solutions for its customers.

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