InTouch Follow-Up Announces Near Real-Time Sync with ABC Financial's DataTrak

This press release was provided by ABC Financial. The Club Industry editorial staff was not involved in the creation of this content.

InTouch Technology, the leading provider of health club sales and retention software, is pleased to announce the launch of InTouch Follow-Up's enhanced Smart Match integration with ABC Financial's DataTrak. The InTouch Follow-Up Smart Match feature now transfers lead and member data between the two systems through the most recent and up-to-date sync with DataTrak.

InTouch Technology has enhanced Smart Match to automatically sync lead and member statuses from DataTrak into InTouch Follow-Up on an hourly basis. Smart Match detects when leads or members exist in DataTrak but not in InTouch Follow-Up. It then creates the corresponding new member records in InTouch Follow-Up so health clubs can reduce duplicate data entry and be confident that all new members are receiving retention emails, text messages and phone calls.

"ABC is the industry leader in billing and club management software and payment processing and delivering a highly integrated system provides our customers with a seamless way to enter, close and manage all their sales. Smart Match guarantees the highest level of accuracy by matching records in DataTrak to records in InTouch Follow-Up every hour. No other health club software has that level of integration with DataTrak." – Scott Johnston, Founder of InTouch Technology.

While InTouch Follow-Up’s previous integration with DataTrak continues to automatically create leads in real-time in DataTrak, the new Smart Match feature is particularly useful in ensuring that all new membership statuses in InTouch Follow-Up match DataTrak. Smart Match guarantees that no leads get missed and all new members, whether they join online or in the gym, automatically receive the correct member follow-up communications.

About ABC Financial:

Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 4,800 clubs with approximately 4.5 million members throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

About InTouch Technology:

InTouch Technology is the provider of InTouch Follow-Up health club sales and retention software. InTouch Follow-Up helps health clubs capture all their leads and proactively communicate with them so they sell more memberships and personal training. Clubs define their own lead and member follow-up to fit their own sales process. All sales activities are tracked in InTouch Follow-Up so owners and managers can hold staff accountable. Over 900 health clubs in 17 countries use InTouch Follow-Up to drive their revenue by increasing membership sales and member retention. For more information, please visit

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