European health club revenue increased to EUR28 billion in 2022, a 66 percent increase from 2021 and almost back to 2019 revenue levels, according to the 2023 European Health & Fitness Market Report by EuropeActive and Deloitte.
Memberships also closed in on 2019 levels, rising to 63.1 million in 2022, an increase of 7 million members (12.3 percent) compared to 2021.
Membership growth potential is still high for the market, as only 9.5 percent of the European population over the age of 15 belongs to a health club.
“Based on the strong rebound shown in our research, we are still confident to reach EuropeActive’s ambition of getting to 100 million members of health and fitness centers by 2030,” said Herman Rutgers, EuropeActive Ambassador and co-author of the report.
The 20 largest European operators experienced membership growth of 22 percent, or 2.6 million.
The three largest European operators were Basic-Fit with 3.352 million members, RSG Group with 1.805 million members and PureGym with 1.655 million members.
In addition to revenue growth and membership growth, the European market also had a 0.5 percent increase in number of clubs, rising to 63,830 in 2022.
“Entering 2023, the European health and fitness market is back on its growth track,” Karsten Hollasch of Deloitte said in an announcement about the report’s findings. “Looking ahead, a positive market development is expected also for this year, further supported by ambitious expansion plans of Europe's largest operators.”
That strength was shown in part by continued interest by investors who completed 13 major mergers and acquisitions in 2022.
The full report is available by going here.