One-on-One Yoga Classes Pay Off with Better Retention

One-on-One Yoga Classes Pay Off with Better Retention

Private Time: Just as Pilates has branched into one-on-one training, yoga also is entering that realm, but the benefits come more in retention than in added revenue.

At Equinox, yoga is so popular that all new Equinox clubs include a yoga studio. But the studios aren't just for yoga classes. A growing number of yoga participants are requesting one-on-one instruction, and they are willing to pay prices similar to those the company asks of personal training clients — $95 per 60-minute session.

"Yoga

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