Inventive Incentives

Group fitness programming is a critical element of the personality and image of your club, and keeping classes full of sweaty, smiling members is crucial for member retention. Clubs with great classes find that the program is initially instructor-driven or at least supported by key instructors. Employees represent your club, and your business is only as good as your people. In principle, happy, motivated instructors who are busy developing new classes and programs for your group fitness program directly boost member retention and attract new clients.


How do we motivate top players to create and deliver remarkable experiences to your members, and not for your competitors' members? To retain key players we must understand what motivates them towards excellence from the very first meeting, and continue with innovative incentive plans, an open dialogue, and a win-win relationship.

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