5 Reasons to Re-Engage Your Senior Club Members

In an age when many health club operators are preoccupied with millennials, it's important to re-engage senior members—who may be even more financially vital to a business.

The U.S. census projects the number of Americans over age 65 will increase from 40.3 million in 2010 to 65.9 million in 2025. This presents club operators with many opportunities.

The IHRSA 2017 Health Club Consumer Report surveyed 24,134 American adults on a wide array of fitness topics in 2017, including the preferences and benefits of engaged senior members (age 55 and above). Senior club members tend to be loyal and longer-tenured members and possess more purchasing power than younger members. Learn more in this gallery.

View the complete IHRSA report here.

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