Put simply, members of Generation X (age 35 to 54) are more likely to be consumers of health clubs than any other demographic—even beating out Millennials. Gen Xers currently encompass 33 percent of all health club members, according to the IHRSA 2017 Health Club Consumer Report, and this figure has remained steady for the last five years. As the report states, "While research on generational groups is often focused on Millennials and Boomers, the Gen X market should not be overlooked."
Gen Xers are likely to become long-tenured members of their health clubs. In 2016, members between age 45 and 54 stayed at their club an entire year longer than average members (5.7 years versus 4.8 years), according to the report.
"If your company aims to serve the Gen X market, be sure you are giving them reasons to return to the club frequently to utilize facilities and programs that complement not only their health and fitness goals, but those of their Gen Z children as well," the report states. "Offer shorter group exercise classes or personal and small group training sessions. ... [L]ack of time is one of Gen X’s top barriers to exercise. Offering shorter classes or training sessions (perhaps 20 or 30 minutes in duration) may help them fit in a workout during their lunch break or right before work."
In the following gallery, we outline the five most popular health club attractions for Gen Xers, as detailed in the report.
For the most popular health club attractions for Millennials, click here.
For tips on better engaging senior club members, click here.
View the complete IHRSA report here.