Equinox, New York City, has arrived in the San Diego area.
The company announced the opening of Equinox La Costa in Carlsbad, California, on April 5 to expand the brand's footprint to 77 locations in the United States. The 30,000-square-foot club is located along the Pacific Coast of North San Diego on El Camino Real and features a Spanish design aesthetic.
"Equinox La Costa, our 19th club in Southern California, was conceived from the ground up to serve as a new community hub in an already vibrant area," John Klein, senior vice president, real estate, Equinox, said in a statement. “Whether members join us to experience world-class fitness, a spa retreat or a juice, the expansive, open space is a true haven for high-performance living."
The centerpiece main fitness studio at Equinox La Costa features a saw tooth ceiling and geometries of concrete and white tile, according to Aaron Richter, vice president of design for Equinox.
"Equinox La Costa was thoughtfully designed to complement the area's existing architecture, featuring details such as a dramatic skylight and massive windows that offer uninterrupted vistas of Batiquitos Lagoon, the nearby nature preserve," Richter said in a statement.
Equinox La Costa has four additional group fitness spaces, including a barre studio, a yoga studio, a Pilates studio and a cycling studio that offers The Pursuit by Equinox competitive cycling class. Other group offerings at the studio include The Cut, a cardio-forward boxing class set to music; MetCon3; Tabata and the Tara Lipinski-inspired Gold Barre format.
Equinox Locations Planned in New York City
Southern California isn't the only place Equinox is expanding. The company plans to open three new locations in Manhattan, according to a recent report from the EV Grieve blog.
The locations, which will be located on Bond Street, Gramercy and East 92nd Street, will open this fall, according to a pagesix.com report.
The announcement from Equinox, partially posted by the EV Grieve blog, also noted opening of Brooklyn locations in the Brooklyn neighborhoods of Dumbo and Williamsburg. Equinox plans to open the Dumbo location in June and open the Williamsburg location in October, according to a bedfordandbowery.com report.
"There is great demand from Williamsburg locals for an Equinox to satisfy the high-performance lifestyle needs of the community," Equinox CEO Harvey Spevak told pagesix.com. "We have been studying the market for some time and are excited to finally bring Equinox’s unparalleled mix of substance and style to Williamsburg."
New York City contains 29 of the 35 Equinox clubs open or in development in New York. The company, which has 80 locations in the world, also operates clubs in Chicago; Los Angeles; San Francisco; Miami; Boston; Texas; Washington, DC; London and Toronto.
New Group Concept
Equinox revealed a new group exercise class offering for its clubs in March.
The trademarked program, HeadStrong, is exclusive to Equinox and was created by Michael Gervais and Kai Karlstrom. The program was surfaced by Equinox after the company put out a call for innovation to its employees, Karlstrom said in a YouTube video promoting the new class.
"We haven't really addressed how to train the brain by training the body, and we know that mindful movement drives optimal brain health," Karlstrom said in the YouTube video. "So that drove me to help co-create this program because it was an understanding of the brain as an organ."
Equinox describes the offering as a 60-minute, four-part active regeneration class that pushes physical and mental boundaries.
"I feel like it taps into something that's really missing in group fitness classes or classes in general," Gervais said in the promotional YouTube video.
The YouTube video is below: