Health Club Operators Must Put the Glamour in Sweat

Establishing a deeper connection with members and prospects through design requires a little bit of the glamour that is more prevalent in the fashion, furniture, retail and hotel industries.

When we think of design, the usual considerations are about the colors, materials and special features that make a club look great. However, design involves higher objectives. It can influence and motivate members to join and establish that habit of fitness so important to keeping members engaged.

Establishing that deeper connection through design requires tapping into an elusive and powerful element: glamour. In the fashion, furniture, retail, and hotel and resort industries, the ide

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