Always Shop the Competition Before Designing or Renovating a Health Club

The goal for any club should be to have a positive, unique and memorable "personality." A club's design, layout and décor can have the most impact on creating a favorable or unfavorable club personality.  

The goal for any health club should be to have a positive, unique and memorable "personality." A club's design, layout and décor can have the most impact on creating a favorable or unfavorable club personality. With proper design, your club can have a great personality, even if it is smaller or you have fewer facilities than your competition. 

Only by knowing about competing clubs―what they look like, offer in facilities, programs and prices―can an owner

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